With AI’s arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. As...
Private: News in Data-Driven Digital
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Five Firms Who Are Narrowing Their Pay Gap
The gender pay gap has been a source of heated discussion over the last few years. Current figures show that 78 per cent of companies had a pay…
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Why Does The Tech Industry Still Have A Gender Imbalance?
New analysis by Forward Role highlights the gender disparity in the tech industry and offers insights into why it is still male-dominated and how educators and employers can…
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Why You Need a Data Layer for Web Analytics Implementation Success
A data layer is a JavaScript data structure (typically an object or an array of objects) within the website rendered code that, ideally, holds all of the data…
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Would You Replace Your Boss With A Robot?
Almost a quarter of UK workers would rather work for a robot than their current boss, showing that we’re becoming more and more open to the idea of…
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The ‘End of Digital Marketing’?
Our industry throws around terms such as ‘marketing’ and ‘digital’ and ‘communications’ with an abandon that is truly reckless. Let’s be more precise to be more effective. A…
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UK’s Gender Pay Gap Shrinking, But Only Slightly
Breaking news! The gender pay gap is shrinking. A new study from Glassdoor’s Economic Research team, Progress on the Gender Pay Gap: 2019, reveals that although significant pay gaps…
