Are you keeping track of customer lifetime value and customer acquisition cost? It’s high time you did. In e-commerce, data is everything. When you’re new to e-commerce, your...
Private: News in Data-Driven Digital
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Sound And Vision: Where The Industry Is At With Programmatic Audio
As Spotify, Google and Adobe form an alliance to get agencies and brands to make programmatic audio a coveted spot on their media plans, The Drum explores the…
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Digital Transformation: 8 Best Practices For Building An Analytics Roadmap
Consider these best practices for making the most of analytics as part of your digital transformation efforts. The idea of creating an analytics roadmap for the enterprise can…
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How Cloud Data Could Transform Your Business?
With most organisations failing to approach cloud data as a key business resource, artificial intelligence (AI) could hold the key to insights that can drive transformation. Organisations are…
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6 Reasons Why Investment In Analytics Is Essential
Not long ago, analytics was seen as the secret domain of mysterious data wizards. They toiled away on select projects, far removed from the daily workings of a…
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Top Recruitment Tips For Employers From Richard Manso
1. Employers aren’t buying a resource, they are entering into a partnership Lots of employers approach recruiting staff as if they are buying in someone to facilitate their…
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Why Underuse Of Analytics Could Be Costing Organisations Millions?
Your data is an asset, but are you actively investing and realising returns or is it languishing unused in a fixed term deposit? Most of us know the…
