How to make the most of LinkedIn’s free Website Demographics Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks...
Private: News in Data-Driven Digital
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Ministers play down leaked Brexit study
Ministers play down leaked Brexit study Ministers have sought to play down the leak of a government document predicting an economic hit from Brexit. According to BuzzFeed, the report…
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EasyJet’s top marketer Peter Duffy departs to make way for chief data officer
EasyJet’s top marketer Peter Duffy departs to make way for chief data officer EasyJet is getting rid of the chief customer officer role in favour of a chief…
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Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital
By Ayesha Salim–12 September 2017 10:35am Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data…
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Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital
Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital By Ayesha Salim–12 September 2017 10:35am Marketers are drowning in data and while some are focusing…
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Amazon Go: convenience and concern at new checkout-free corner shop
Amazon Go: convenience and concern at new checkout-free corner shop All around me in this Seattle corner shop, people are grabbing items off the shelves, shoving them into bags or…
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How to boost your content discovery and promotion strategies
How to boost your content discovery and promotion strategies In part one, we looked at how to use search insights to supercharge your content production strategy. In this concluding…
