Majority of B2B marketers will invest in analytics over coming year By Rachael Power22 August 2016, 17:05 p.m. Web Analytics Analytics is a big area for B2B marketers,...
Private: News in Data-Driven Digital
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Pound hits highest level since Brexit vote
Pound hits highest level since Brexit vote 33 minutes ago Image copyrightGETTY IMAGES Sterling has jumped to its highest level against the US dollar since the Brexit vote….
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Four ways user data can inspire Google-relevant redesigns
Four ways user data can inspire Google-relevant redesigns By Jaron Rubenstein 01 June 2017, 12:12 p.m. Data-driven marketing, Mobile Marketing, Search Marketing, Web Analytics It’s not just SEO hype — search is…
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Golden Globes 2018: Sexual harassment scandal dominates ceremony
Golden Globes 2018: Sexual harassment scandal dominates ceremony Golden Globes 2018 Media captionStars at the Golden Globes used their speeches to call for change Powerful speeches about Hollywood’s…
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Why marketers should consider using embedded analytics
Why marketers should consider using embedded analytics By Tom Cahill 15 August 2016, 10:10 a.m. (c)iStock.com/Rawpixel Ltd Effective customer relationships are driven by familiarity and empathy. But brands will…
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Measuring how offline marketing drives website traffic: The fundamentals
Measuring how offline marketing drives website traffic: The fundamentals Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll…
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Marketing sector needs to improve at using analytics, research says
Marketing sector needs to improve at using analytics, research says By Rachael Power31 August 2016, 12:12 p.m. (c)iStock.com/Tsyhun While just last week we reported the use of analytics is…
