State-of-the-art methods for measuring mobile and digital marketing Columnist Aaron Strout sits down with Chuck Hemann, a senior analytics lead at his company, to discuss best practices for...
Private: News in Data-Driven Digital
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DataSift partners with LinkedIn to take marketer insights to the next level through AI
DataSift partners with LinkedIn to take marketer insights to the next level through AI By James Bourne 23 January 2017, 12:12 p.m. (c)iStock.com/gmutlu Data marketing firm DataSift has announced…
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Data is the new currency, but are advertisers spending wisely?
Data is the new currency, but are advertisers spending wisely? Despite big investments in data, many marketers are headed into the key holiday season knowing little about their…
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German spy agency warns of Chinese LinkedIn espionage
10 December 2017 Image copyrightGETTY IMAGESImage captionGermany’s domestic intelligence agency says China used LinkedIn to target at least 10,000 people China is using fake LinkedIn profiles to gather…
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Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting
Reddit will tell brands how their ads performed with their target audiences and how many impressions led to site visits. Tim Peterson on November 6, 2017 at 12:00…
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Bounce rate: Important metric or junk data?
Bounce rate: Important metric or junk data? For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can…
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Google faces mass legal action in UK over data snooping
Google faces mass legal action in UK over data snooping By Jane WakefieldTechnology reporter Image copyrightGETTY IMAGESImage captionGoogle faces its first mass legal action in the UK Google…
