Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns....
Private: News in Data-Driven Digital
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Brexit: UK divorce bill offer worth up to 50bn euros
Brexit: UK divorce bill offer worth up to 50bn euros Image copyrightGETTY IMAGESImage captionThe amount of money the UK will pay as part of Brexit has been one…
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Salesforce announces data integrations with Google Analytics 360
Salesforce announces data integrations with Google Analytics 360 A new partnership helps marketers connect online and offline data and create audiences for ad targeting. Ginny Marvin on November 7,…
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Unlock the power of 1st and 3rd party data
Unlock the power of 1st and 3rd party data First-party data is a marketer’s most valuable data asset, but effective marketing strategies require more. Digital Marketing Depot on…
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Strengths and limits of analytically driven advice
Strengths and limits of analytically driven advice Our data allow us to assess what has happened, predict what will happen next and then advise us as to how…
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Three cups of coffee a day ‘may have health benefits’
Image copyrightGETTY IMAGES Image captionThe effects of caffeine can vary from person to person Moderate coffee drinking is safe, and three to four cups a day may have…
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Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop CEO Andy Ballard gives more insight into the company formed from the recent merger…
