The increasing maturity of the programmatic market has been a significant digital growth driver across the world. Nowhere is this truer than in Asia-Pacific. With global digital spend...
Private: News in Data-Driven Digital
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Why The Modern Workforce Needs Flexibility?
This blog was originally posted by Linda Aiello, SVP, International Employee Success, Salesforce It is widely known that a happy workforce is a more productive one and flexible…
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Focusing On Customer Experience Is No Longer Optional
Ready or not, the customer experience (CX) game is on. No matter what size or industry you may play in, you are now competing based on the experience…
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How Digitalisation Is Accelerating Opportunities With Data And Analytics In The Travel Industry
Utilising data analytics is quickly becoming essential for the successful operation of airport areas including check-in, retail, booking and security. But it will also help secure the concept…
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3 Ways To Leverage Analytics To Enhance Your Digital Business Model
Since companies started down the path of digital transformation, the nature of this transformation has changed. Today, analytics and information are key to your business’s success in the…
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Inside Gucci’s Gen Z Bet On Avatars – The Latest Chapter In Luxury’s Digital Epiphany
Gucci is investing digital spend in Genies, the avatar company gearing up to rival the likes of Bitmoji as the ‘world’s first digital human race’. The deal forms part…
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Nike Buys Data Analytics Startup Celect To Boost DTC Sales
Nike bought predictive analytics company Celect to bolster its direct-to-consumer (DTC) strategy of serving consumers personally at a global scale. Celect’s cloud-based platform provides data to help retailers…