Private: News in Data-Driven Digital

Ready or not, the customer experience (CX) game is on. No matter what size or industry you may play in, you are now competing based on the experience…

Utilising data analytics is quickly becoming essential for the successful operation of airport areas including check-in, retail, booking and security. But it will also help secure the concept…

Since companies started down the path of digital transformation, the nature of this transformation has changed. Today, analytics and information are key to your business’s success in the…

Gucci is investing digital spend in Genies, the avatar company gearing up to rival the likes of Bitmoji as the ‘world’s first digital human race’. The deal forms part…

Nike bought predictive analytics company Celect to bolster its direct-to-consumer (DTC) strategy of serving consumers personally at a global scale. Celect’s cloud-based platform provides data to help retailers…

Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry…