This article was originally posted by Bill Schmarzo, CTO, IoT & Analytics Hitachi Vantara. This blog is just an excerpt of the original version. For my final class...
Private: News in Data-Driven Digital
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Five Key Factors For Successful Programmatic Display Advertising
Because a (very) large part of the worlds’ population is surfing the web and visiting apps, the sheer reach/availability – the marketing-discipline; programmatic display advertising offers – is…
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Data-Driven L&D: How Learning Analytics Can Enhance The Employee Experience
Learning and development professionals have a lot to contribute when it comes to improving employee experience and, in particular, they are best placed to make use of all…
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E-commerce Analytics: 4 Metrics That Are Often Overlooked
Are you keeping track of customer lifetime value and customer acquisition cost? It’s high time you did. In e-commerce, data is everything. When you’re new to e-commerce, your…
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Sound And Vision: Where The Industry Is At With Programmatic Audio
As Spotify, Google and Adobe form an alliance to get agencies and brands to make programmatic audio a coveted spot on their media plans, The Drum explores the…
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Digital Transformation: 8 Best Practices For Building An Analytics Roadmap
Consider these best practices for making the most of analytics as part of your digital transformation efforts. The idea of creating an analytics roadmap for the enterprise can…
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How Cloud Data Could Transform Your Business?
With most organisations failing to approach cloud data as a key business resource, artificial intelligence (AI) could hold the key to insights that can drive transformation. Organisations are…
