Nearly 80% of consumers would end brand relationship over unauthorized data usage SAP study reflects people are selective about what data they’ll share and why Greg Sterling on January...
Private: News in Data-Driven Digital
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AdStage makes the shift from ad management to campaign analytics & automation platform
AdStage makes the shift from ad management to campaign analytics & automation platform The company focuses on providing data from across paid channels to help revenue-generating marketers execute…
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How to make the most of LinkedIn’s free Website Demographics
How to make the most of LinkedIn’s free Website Demographics Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks…
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Ministers play down leaked Brexit study
Ministers play down leaked Brexit study Ministers have sought to play down the leak of a government document predicting an economic hit from Brexit. According to BuzzFeed, the report…
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EasyJet’s top marketer Peter Duffy departs to make way for chief data officer
EasyJet’s top marketer Peter Duffy departs to make way for chief data officer EasyJet is getting rid of the chief customer officer role in favour of a chief…
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Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital
By Ayesha Salim–12 September 2017 10:35am Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data…
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Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital
Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital By Ayesha Salim–12 September 2017 10:35am Marketers are drowning in data and while some are focusing…
